Sanrio & Build-A-Bear Tease Exclusive Hello

 

Sanrio & Build-A-Bear Tease Exclusive Hello Kitty Must-Haves at First-of-Its-Kind Store

Image by Surya Punjabi

The popular Build-A-Bear Workshop has teased exclusive goods at its new and first-of-its-kind Sanrio Workshop, including Hello Kitty merchandise and clothing.

Following Build-A-Bear Workshop's first Hello Kitty-themed workshop in Los Angeles, Build-A-Bear's CEO Sharon Price John and Sanrio Senior Vice President Jill Koch were interviewed by License Global, teasing exclusive goods at the store with more exciting collaborations to come. Regarding exclusive products, Koch said, "There is an exclusive 50th-anniversary Hello Kitty plush at all the Build-A-Bear locations, and then there are Los Angeles-exclusive items including plush, clothing and accessories."